I've always loved design and technology and found a way to bring them together. That curiosity and drive to keep figuring things out is what keeps the work honest.
Non-members arriving on Nextdoor SEO pages from Google search had no signal that real-time local content existed. I designed a dynamic alert banner that showed them exactly what they were missing.
A platform redesign caused metric drops on business SEO pages. I diagnosed what was missing through competitive analysis across four industries and ran four simultaneous experiments to recover the numbers.
The team spotted an award badge pattern used by a competitor. I explored the right shape and treatment, ran a 50/50 test, and it worked. You can see it live on Nextdoor city and neighborhood pages today.
Led a 7-week heuristic evaluation of Udemy's passwordless login and signup flows. Competitive analysis across 20 products in 4 industries, redesigned two screens, and presented findings to PM Director and growth leadership.
Good design starts before you open Figma. I spend time with uncomfortable questions, messy research, and the people usually left out of the conversation. That curiosity shapes everything I make.
